Mornflake donate shirt sponsorship to St Luke’s Hospice

We’re honoured to kick off our 350th anniversary celebrations by donating our Crewe Alex front-of-shirt sponsorship space to St Luke’s Cheshire Hospice.

Now St Luke’s, who provide care and support to people with life-limiting conditions, are front and centre of the Alex’s stunning new kit.

Members of the Alex playing squad will be at the Alexandra Store, Gresty Road, from 4.30pm today (Thursday 5^th September 2024) to greet fans as the shirts go on sale.

They will be made available online from 7pm, and £5 from each sale will go directly to St Luke’s.

The Alex will play in the third-shirt for the first time against Accrington Stanley on September 14^th.

Andy Bailey, Corporate Partnerships Manager for St Luke’s Hospice, said: “We are honoured to be featured on Crewe Alex’s new third kit and are so grateful to our long-term supporters Mornflake for this fantastic opportunity.

“We hope the shirt will raise awareness of the Hospice and the vital services we provide the local community, whilst also helping to raise funds to support our care in the future.”

Managing director at Mornflake James Lea said: “We take great pride in our long partnership with Crewe Alexandra FC and seeing our name out on the pitch. Like us, the club has a long history in Crewe and is part of a local heritage we look to support.

“We hope the new third shirt will generate much-needed funds for the hospice which supports local people through challenging times and plays such an important role in our community.”

Today, as the longest-serving shirt sponsors in the country and this steadfast partnership also extends to the naming of the club’s stadium.

St Luke’s Hospice provides palliative care to local people and supports them in ways which go beyond the scope and funding of the NHS.

Based at Winsford, the charity relies on donations, and the support of the local community and businesses, to fund more than 85% of its care.

Alex Chairman Charles Grant said: “This is a wonderful gesture by Mornflake and it will be an honour and a privilege for our players’ shirts to bear the St Luke’s name this season.

“St Luke’s Hospice is so important to the people of South and Mid Cheshire. I would like to thank everybody at Mornflake for the opportunity to help support a cause so close to our hearts.”

Crewe Alexandra’s new third shirt is priced £50 for adults and £37 for juniors.